Data We Collect

We collect data you provide directly, data gathered automatically during use, and limited data from third-party partners. Each collection type is described below with examples tied to common user scenarios.

Information You Provide

When you interact with tools, create profiles or contact us, you may provide the following categories of information. Examples show how each type is used in real scenarios.

• Identity details: name or organization name used when you register an account or save a decision profile in the dashboard. Case: creating a household ethical budget record.
• Contact details: email address and optional phone number used for account notices and verification. Case: receiving a confirmation about a saved priority plan.
• Business preference inputs: non-sensitive preference selections such as ethical commitment criteria, donation priorities, and scoring values used to generate comparative scenarios.
• User content: notes, uploaded documents, decision logs and annotations you attach to scenarios or case studies. Example: a CSV of charitable contributions you import to analyze alignment with priorities.
• Feedback and support communications: messages sent through contact forms or email when you request help or submit a case study example.
• Account settings: language preferences, notification choices and saved dashboard layouts used to tailor your experience.

Information Collected Automatically

When you visit EthicLnowTrack, our systems may collect technical and usage information automatically to make the service work and to improve it through practical analysis of patterns.

• Device and browser information such as device type, operating system, browser version and screen size used to optimize interactive case studies and dashboards.
• Usage data including pages viewed, features used, timestamps and session duration to analyze which scenarios and examples are most helpful to users.
• IP address and approximate location data derived from IP for security checks and regional feature adjustments; used to present locally relevant case studies.
• Behavioral analytics and aggregated interaction metrics used to improve scenario design and ranking algorithms for prioritization tools.
• Cookie and similar identifiers used to preserve session state and remember preferences across visits.
• Crash reports and diagnostics collected to identify and fix issues in the user experience.

Information from Third Parties

We may receive data from service providers, partners or publicly available sources to support legitimate operational needs and to enrich analysis in ways that respect user choices.

• Payment and billing providers to process transactions when users purchase premium instructional modules or add-ons.
• Analytics providers that supply aggregated metrics about use of our case libraries and scenario completion rates.
• Partners who contribute case studies and datasets used to populate comparative examples and research-based scenarios.

Legal Basis for Processing

Where applicable law requires a legal basis for processing, we rely on one or more of the following bases depending on the specific processing activity and applicable jurisdiction.

• Consent: when you opt in to features such as marketing emails or optional research participation.
• Contract performance: processing necessary to provide requested services, like account management or paid module delivery.
• Legal obligation: processing required to comply with statutory or regulatory duties.
• Legitimate interests: processing that is necessary for operational management, security, and improving our content and tools, balanced against user rights.

Cookies and Similar Technologies

EthicLnowTrack uses cookies and similar technologies to deliver functionality, analyze use of the site and present relevant examples and scenarios. You can control cookie preferences as described below.

We use session cookies to maintain session state, persistent cookies to remember preferences, and third-party cookies for analytics and optional embedded content.

Categories include strictly necessary cookies, performance and analytics cookies, and functional cookies used to remember display settings and scenario progress.

You can manage cookie preferences via your browser settings and by using any cookie consent controls presented on the site. Disabling some cookies may affect functionality such as saved dashboards.

Visit our cookie policy page at EthicLnowTrack.info/cookies for detailed controls and a list of current cookies.

Sharing and Disclosure

We share personal data only when necessary to operate the service or when required by law. Practical sharing scenarios are listed below.

• Service providers: sharing with payment processors and hosting providers to deliver core functionality.
• Analytics partners: sharing aggregated and pseudonymized usage metrics to improve scenario design.
• Legal and regulatory requests: disclosure to comply with lawful orders or to protect rights and safety.
• Authorized partners: sharing limited data with research partners when you explicitly opt into collaborative studies.
• Business transfers: in the event of a sale or reorganization, personal data may be transferred as part of the business assets.
• Operational affiliates: limited sharing with affiliates that perform services on our behalf under confidentiality commitments.

International Transfers

Data may be transferred to jurisdictions outside Singapore for hosting, analytics and support. Transfers are handled in accordance with applicable law and with steps to maintain appropriate protections.

When transferring data internationally, EthicLnowTrack implements safeguards such as contractual clauses, careful vendor selection, and access controls to maintain protections aligned with the nature of the data and the transfer.

Data Retention

We retain personal data only as long as necessary for the purposes described, subject to legal and operational requirements. Below are typical retention timeframes tied to common scenarios.

Account information is retained for the duration your account is active and for a reasonable period after account closure to address disputes and comply with legal obligations.

Support messages and correspondence are retained to maintain service history and improve future responses, typically for a period aligned with operational needs.

System logs and technical records are retained for security monitoring and troubleshooting for a limited period, then aggregated or deleted according to retention schedules.

When retention periods expire or when you request deletion, we will remove personal data from active systems and take steps to delete backups within a reasonable window, subject to legal exceptions.

Security Measures

EthicLnowTrack implements a combination of administrative, technical and physical measures to protect personal data. Security practices are reviewed periodically and applied proportionally to the sensitivity of the data and the risks involved.

• Encryption of sensitive data in transit and, where appropriate, at rest to protect data during transfer and storage.
• Access controls and role-based permissions to limit internal access to personal data to those who need it for their duties.
• Regular security assessments, patching and logging to detect and respond to incidents quickly and reduce exposure.

Your Rights

Depending on applicable law, you may have certain rights regarding your personal data. We describe common rights and how they apply in practice with user-focused examples.

• Right of access: request a copy of personal data we hold about you. Case: exporting your decision logs and saved scenarios.
• Right to rectification: ask us to correct inaccurate or incomplete data, such as updating a contact email used for notifications.
• Right to erasure: request deletion of data in certain circumstances, for example removing an outdated profile you no longer use.
• Right to data portability: request your data in a structured format to transfer to another service, such as exporting preference lists.
• Right to restriction: request limitation of certain processing when accuracy is contested while we verify information.
• Right to object: object to processing based on legitimate interests in specific circumstances, for example objecting to profiling for marketing purposes.
• Right to withdraw consent: when processing is based on consent, you may withdraw consent for future processing.
• Right to lodge a complaint: if you believe your rights are not respected, you may lodge a complaint with a supervisory authority as described below.

How to Exercise Your Rights

To exercise any rights, contact our privacy team at [email protected] or by mail at the address below. Include a description of the request and any supporting details to help us process it. We may ask for verification to protect your account and others' privacy.

[email protected]

We aim to respond to verifiable requests within 30 days. Complex requests or those requiring additional verification may require additional time, in which case we will inform you and explain the reason for any delay.

Marketing Communications

We may send promotional emails about case study releases, new scenario templates and feature updates if you opt in. These communications are designed to highlight practical examples and user stories relevant to ethical business decision-making.

You can opt out of marketing emails at any time using the unsubscribe link included in each message or by contacting [email protected]. Opting out will not affect transactional or service-related messages.

Children's Privacy

The Service is not directed to children under 16. We do not knowingly collect personal data from children under 16. If we learn that we have collected such data without appropriate consent, we will take steps to remove it. Example: if a teacher submits a classroom case study that includes minors, we may request confirmation of parental consent.

Third-Party Links

Our site may contain links to third-party sites and embedded content. Those third parties operate under their own privacy terms. When you follow a link, you should review the linked site's privacy notices before providing personal data.